DEFINED BRIEF

To develop product packaging and branding for Crash that naturally integrates into the chaotic modern lifestyle, visually grounding, bold yet calm, and built to offer comfort without disrupting the user's space.

Target Audience:

Aged 22–35. Young professionals navigating adulthood new jobs, late nights, stress cycles, and a life away from home. They're mentally drained, overstimulated, and craving quality rest. They don’t just want sleep they want escape, reset, and relief.

Brand Philosophy:

Rest is not a luxury. It’s survival.

Sleep should feel like letting go, not another task.

Designed to disappear into your lifestyle.

Bold on the outside. Soft on the inside.

LOGO DESIGN

Ideation